Our Story


Th3 Legends Brand is made of up of three fishing Hall of Famers from the sport of bass fishing, Bill Dance, Jimmy Houston & Roland Martin. These national icons have all played a major role in establishing bass fishing as a serious national pastime ranging from a relaxing weekend routine to a serious hobby, or even a professional career.

One of their favorite snacks to take out fishing is good old fashioned Beef Jerky. They all love beef jerky so much they decided to make their own so they could have the taste and quality that met their high standards every time they went out on the lake or ocean. This stuff is delicious and provides that good healthy protein snack you need while out fishing.

Grab some today, and make sure you are ready for your next trip.

Fishing's Not Just a Sport. It's a Way of Life.